“The time for change is now. This phrase pretty much sums up what digital transformation is all about: an in-depth change in digital practices that can’t be achieved without the help of an expert in the field.

At McDonald’s, everything is standardized digitally, for each restaurant, according to its location. The user experience is also digital, with a profile accessible on any medium, even in a restaurant. At Darty, store sales assistants are equipped with digital media with permanent access to the Darty system, so that they can best respond to customer needs and queries. Many of our customers already have all the information they need, and check every piece of information from the salesperson in real time on their smartphone. Vendors can also validate payments without having to go to the checkout.

Implementing digital transformation can be a lot more complicated than you might think. Depending on the business sector, it requires different resources: a service company and a company selling goods have different needs. Implementing digital transformation is also synonymous with costs. Many companies don’t know how much it will cost, or how long it will take to recoup their investment. What about big data? How can you involve them in your digital transformation?

For a successful digital transformation, the people in charge need to have a certain amount of experience. Taking the wrong turn when it comes to digital transformation can prove fatal for a company. In the course of his or her career, the interim manager has led numerous digital transformations, calling on the right employees, the experience and talents of multiple profiles, and techniques adapted to the company’s needs, with a positive impact on customers. It can’t be improvised.