Often, the interim manager is asked to work with the company on developing and streamlining customer relations. This mission can take the form of interventions at various levels, and the implementation of various tools such as satisfaction surveys or consumer meetings.

Customer relations involve all the procedures put in place to facilitate exchanges between an organization and its customers. It involves setting up processes that promote a positive experience within a company. An optimized, high-performance customer relationship is a guarantee of productivity and the key to the long-term future of a business. By putting the customer at the heart of its priorities, the company considerably improves its performance.

Conversely, a company that doesn’t react quickly enough to requests from its core target audience, or that doesn’t implement tools to meet customer expectations, can suffer from “bad buzz”, as social media can multiply the effects of a negative comment.

Customer relations are built at every level of the company. We associate it with a well-managed commercial relationship and responsive after-sales service. To stand out in a competitive environment, a company needs to deliver impeccable quality of service, from product design to after-sales service, including services that are less relevant at first glance (impeccable invoicing, on-time dispatch of parcels, etc.).

Aware that customer relations are a key lever for improving performance, FAITHFUL EXECUTIVE puts companies in touch with seasoned interim managers. They are involved at all levels in analyzing the situation, defining customer-focused objectives, setting up performance indicators, monitoring these indicators and adjusting them where necessary.