In 2017, Dorothée BAUDE was interviewed by Xerfi in its EXPERTISES & ENTREPRISES program around a crucial topic: the impact of digital transformation on customer relations.

In an interview with Thibault LIEURADE, head of the Economy section, the CEO analyzed the 3 changes that will enable her to pass a milestone in her digital transformation:

• Search for a CDO (Chief of Digital Officer) to optimize customer relations;
• Liaise closely with the CMO (Chief Marketing Officer) to promote customer engagement;
• Prepare teams for a new culture that impacts internal processes.